When you invoke the cawshis, you get the cawshis!
All that said, there are businesses that use the model you mention! High end designers routinely limit runs to create buzz around their clothing and accessories. That works really well as the prices are high enough to generate profits and the materials are readily available, so they don't have to worry about scale. I feel bad for the ops guys on this one. It hurts my capitalist heart to see a demand not being met!
These sky lander toys are cool. Penny arcade mentioned them way back. Totally a dadcore toy...pick it up for your young kid and you've got a game to play and toys to collect. It's brilliant!

