I'm still getting my feet wet with non-mainstream boardgames, and I find it difficult when I go into a store and see all the shiny beautiful boxes calling to me, but I can't distinguish what they will actually be like. I can read boardgamegeek reviews, but they are rife with insider terminology.
So to start the conversation, can someone explain to me the Euro vs. AmeriTrash distinctions? I assume the latter is a pejorative and will probably lead to angry posts. Is there a less insulting version of the term?

